We specialize in enterprise content management systems, search engine optimization and website copywriting.
Content Management Systems (CMSs) were designed to help manage all facets of our businesses content: copywriting, images, video and other forms of media. If the main goal of your website is to drive new business, then hindering your online presence with improper information architecture, unfriendly URLs for search engines, duplicate content and improperly marked up HTML will only decrease the ultimate goal of your website—to make your business money.
CMSs, even CMSs that are apparently “search engine friendly” need expert guidance in order to avoid pitfalls that most developers or programmers generally run into when installing CMS and especially in larger installations of CMSs, Enterprise Content Management Systems (ECMSs). Search engine optimization and content management systems have not gone hand-in-hand. CMSs, depending on the software solution, can provide bloated, hard-to-crawl HTML while not allowing for flexibility in the navigation or in certain elements of the HTML document. CMSs have improved greatly over the years and so too have search engine algorithms. We provide ECM design/build services—large scale website development for corporations looking to manage large amounts of data and which are focused to rank well present day and long into the future.
We will work with either: an existing installation of your content management system, port your existing installation into a new content management system or build a content management system from the ground up. While a lot of our focus is based on large-scale websites, we have solutions for “mom and pop shops”, small businesses and brand-new business.
We work with the smallest and the largest and have managed to find a solution that works for everyone. Your website’s goal, ultimately, is to drive new, tangible business. Driving new business which can be measured in the form of leads, sales or customer acquisition as the end goal. Your content management system in conjunction with your search engine optimization program are merely the vehicle.