Consumers Growing to Expect Free Shipping
On May 17, 2011

This from comscore’s State of the Retail Webinar
- Almost half of all online transactions utilized free shipping in Q4 2010 and Q1 2011
- ‘A lot of consumers are taking free shipping for granted.’ – @gfulgoni
- Consumers are growing to expect free shipping – 6 in 10 say they are likely to cancel their order if free shipping isn’t offered
- 31% of 234 million U.S. mobile subscribers now own a smartphone
- 26% of all smartphone users have purchased an item online, while 50% have searched for nearby stores
- Both Groupon and LivingSocial have seen huge growth in unique visitors over the past year
- 14% of Groupon/LivingSocial subscribers say they’ve used a deal of the day app to access an offer after receiving a push notification
- ‘We’re approaching a point where 1 in every 10 dollars spent is spent online.’ – @gfulgoni
- Overall, e-commerce is up +12% year over year in Q1, with preliminary April numbers showing a +15% growth rate
- Almost half of online transactions in the past two quarters utilized free shipping – are consumers expecting it?