Consumers Growing to Expect Free Shipping

On May 17, 2011

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This from comscore’s State of the Retail Webinar

  • Almost half of all online transactions utilized free shipping in Q4 2010 and Q1 2011
  • ‘A lot of consumers are taking free shipping for granted.’ – @gfulgoni
  • Consumers are growing to expect free shipping – 6 in 10 say they are likely to cancel their order if free shipping isn’t offered
  • 31% of 234 million U.S. mobile subscribers now own a smartphone
  • 26% of all smartphone users have purchased an item online, while 50% have searched for nearby stores
  • Both Groupon and LivingSocial have seen huge growth in unique visitors over the past year
  • 14% of Groupon/LivingSocial subscribers say they’ve used a deal of the day app to access an offer after receiving a push notification
  • ‘We’re approaching a point where 1 in every 10 dollars spent is spent online.’ – @gfulgoni
  • Overall, e-commerce is up +12% year over year in Q1, with preliminary April numbers showing a +15% growth rate
  • Almost half of online transactions in the past two quarters utilized free shipping – are consumers expecting it?